Barefoot Studios Marketing

What Red Road has to offer.


Web Design

Red Road can create many forms of web based tools for clients to utilize and grow their business. We can design all sorts of web tools like ecommerce sites, personal portfolios, and corporate utilities that will allow you to set up unique ways to attract your target market. Not only do we use the web for creating a personal or company site, we can also assist you in designing advertisements as well as dynamic database utilities.

Print Design

Print Design is one of the most classical tools to market your business but that does not mean you have to be constricted to classical designs. We aim to give each client a unique advertising style to set them apart from the rest of their competition. We do everything from business cards, magazine ads to posters and banners. We use your company’s branding to create the perfect piece which would increase your business.

Branding

In any industry, your brand is how you are first engaged. The logo is the initial staple to your branding process. Each level of delivery, be it online, packaging or print collateral all should follow a standard, the tone if which is set by your logo. It will also make the Web Site Design and Development process more effective.

Internet Marketing

Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.

Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization.

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. The most effective types of targeting for these advertising vehicles will be demographic targeting rather than keyword targeting. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

Search Engine Optimization

At Red Road Marketing, we’re dedicated in helping our clients achieve their visualized search engine rankings. We consult with each of our clients one-on-one in gaining a full understanding of their goals and target audience. Based on this understanding, our team determines the best search terms for your benefit. We have the skills in optimizing your site content so that it’s easily understood and recognizable by all of the major search engines of today.